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AI Insights · Timothy · April 2025

Top Personal Finance Apps in Ghana: Q1 2025 Performance Overview

Explore the performance of the top personal finance apps in Ghana during Q1 2025, highlighting trends in downloads, revenue, and active users.

Top Personal Finance Apps in Ghana: Q1 2025 Performance Overview

In the first quarter of 2025, the personal finance budgeting and planning app sector in Ghana showed varied performance across the top five apps, with data sourced from Sensor Tower.

YNAB from You Need A Budget LLC exhibited a notable spike in downloads towards the end of March, peaking at 569. Weekly revenue fluctuated, reaching a high of approximately $114 in mid-January. Active users saw a significant increase, climbing from 83 to 344 by the end of March.

Wallet - Daily Budget & Profit by BudgetBakers s.r.o. maintained a relatively stable download rate, with a peak of 133 downloads in early January. Revenue peaked at $87 in late January, while the active user base experienced a gradual decline from 295 to 218.

Splitwise from Splitwise, Inc. maintained steady revenue levels throughout the quarter, peaking at $41 in several weeks. Download numbers remained low but consistent, with a few fluctuations. Active users varied slightly, ending the quarter at 27.

Money Manager (Remove Ads) by Realbyte Inc. saw a strong start with downloads peaking at 207 in mid-January. Revenue and active users remained relatively stable, with the latter consistently above 800, ending at 851.

Monefy: Money Tracker from Reflective Technologies ApS experienced a surge in revenue in early March, reaching $108. Download trends remained modest, with a small peak of 36 in early February. Active users showed minor fluctuations, stabilizing around 67.

For more detailed insights into these apps, visit Sensor Tower's platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025